Reputation Management on Social Media: Analysis of Audience Feedback on Posts and Tweets of Pakistani MNAs

Abstract

These days, the political leaders have started relying on digital media more than traditional media to reach their audience therefore making social media a very important tool in political communication. The interactive landscape of digital media makes it essentially handy for the political leaders to approach their voters, strengthen or create their goodwill and image, as well as manage their repute. For the said purpose, the political leaders focus more on how to change the methods through which they can reach and connect with the public. Many experts also believe that reputation is very crucial in political scenario in comparison to any other industry. It is significant to state that good repute does not mean, more visibility on social media but one has to be more trustworthy and credible among all others. The primary objective of this study is to find out that what kind of repute MNAs of Pakistan have among the public on Facebook and Twitter, this research is also focused to explore that how credible MNAs are considered by the audience and what type of response public is giving on their posts and tweets? The scholarship is also premeditated to examine that which medium either Facebook or Twitter gets more supportive comments from the audience for the political leaders