Framing of ‘Operation Decisive Storm’ and Saudi e-press

Abstract

The Saudi e-press coverage and treatment of the Operation Decisive Storm is examined through an analysis of media frames for the type of coverage, paths of persuasion, lexical choices, referential frameworks, framing strategies, and policy patterns for the Operation Decisive Storm campaign. Through content analysis of the op-ed pages of Al-Riyadh, Al-Madina, and Al-Youm, for the period from 26/03/2015 to 22/04/2015, the study concludes the following: political aspects formed a large proportion (90.3%) of the editorials covered in the Saudi e-newspapers, followed by the military developments, and the support for the legitimate Yemeni government. The supportive coverage reached (93.5%), indicating that the editorial policies of Saudi e-newspapers are in line with the policy of the leadership of Saudi Arabia. The results also revealed that fear/danger is commonly used as a strategy and Iran is used to create danger/fear not only for Yemen but for the entire Gulf region.