The Role of Social Media and Impact on Voting Behavior in Rangpur-3 Constituency: 11th Parliamentary Election in Bangladesh
Keywords:
social media, Voting behavior, Digital campaigns, Parliamentary electionAbstract
Social media has fundamentally transformed political communication, creating new opportunities and challenges for political parties, electoral stakeholders, and voters. This study aims to: (1) explore the role of social media in election campaigns; (2) examine the impact of social media on urban voters' attitudes and voting behavior in the Rangpur-3 constituency; and (3) investigate how political candidates use social media platforms to influence voters and mobilize electoral support. The study adopts a qualitative research approach. The findings reveal that political parties, candidates, and other electoral stakeholders extensively utilize social media platforms, including Facebook, YouTube, and WhatsApp, to disseminate election manifestos, campaign messages, and policy commitments to attract voters and secure electoral support. Among these platforms, Facebook emerges as the most widely used medium for communicating campaign messages and engaging with the electorate before elections. The study further finds that voters' trust and political preferences are dynamic and may fluctuate throughout the election period, influenced by campaign messages, online interactions, and changing voter perceptions.
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