Effects of Watching Political Talk Shows on Political Efficacy and Political Participation

Abstract

Political talk shows are considered important towards influencing political opinions and views of public. This paper examines political talk shows telecast on news channels of Pakistan. It has been examined whether a relationship exists between exposure to talk shows with political efficacy and political participation. For this purpose, a survey has been conducted amongst respondents having various demographics. Results indicate that exposure to talk shows positively influences the level of individual political efficacy and participation. Furthermore, various demographic factors have been found significant towards the relationship of talk shows consumers with political efficacy and political participation.