1.
Dr. Muhammad Rashid Khan, Maryam Iqbal, Ayesha Jahan Lodhi. Influencer Marketing on Instagram: Effects of Promotional Posts on Purchasing Behavior of Consumers. JPS [Internet]. 2021 Jun. 30 [cited 2025 Mar. 17];28(01):119-32. Available from: https://jps.pu.edu.pk/6/article/view/562