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Mohib Ullah, Amran Bin Rasli, Fayaz Ali Shah, Muhammad Arif Orakzai. During the last two decades tourism is considered as the building block of country overall growth. Pakistan tourism ranking among the world is at the lowest level. Despite the fact that Pakistan is considered as one of the top countries among the rest of . JPS [Internet]. 2019 Apr. 30 [cited 2025 Feb. 10];26(01):103-18. Available from: https://jps.pu.edu.pk/6/article/view/468