Dr. Muhammad Rashid Khan, Maryam Iqbal, and Ayesha Jahan Lodhi, “Influencer Marketing on Instagram: Effects of Promotional Posts on Purchasing Behavior of Consumers”, JPS, vol. 28, no. 01, pp. 119–132, Jun. 2021, Accessed: Mar. 17, 2025. [Online]. Available: https://jps.pu.edu.pk/6/article/view/562